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Samsung.com PDP Copywriting & Strategy

I was assigned to Kim Eun-sun's Creative Director Group and proceeded with proposals for Samsung.com PDP copy and planning.

1. Bespoke AI Steam
Specially requested as a key strategic initiative, developed with consideration of competitor research, appeal points, and marketing strategy
Result: Market share increased from 10% to over 30%

2. Galaxy Tab S10
Solely responsible for writing all copy

3. High-Resolution ViewFinity S7

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