Coca-Cola Korea, CokePLAY User Experience guidelines

Coca-Cola Korea commissioned an app UI/UX enhancement and campaign to acquire new users for the CokePLAY APP and improve brand loyalty.

In this project, I was responsible for creating UX Writing guidelines and successfully completed the production from planning to design as a one-person operation. I also collaborated with the UI design team to curate all text within CokePLAY and reflect Coca-Cola's unique brand identity.

As a result, I contributed to achieving a 35% year-over-year sales increase.