Samsung.com UK 25’ MX PDP Visual Principle Guidelines

Developed the MX PDP Visual Principle Guidelines to ensure consistent and unified visual composition and production across Samsung.com's design system and the global standard UK PDP page.

As the project lead for planning, I researched visual trends and references from both internal and global competitors, established design standards for the digital space with supporting rationale, and defined the overall direction and deliverables of the guidelines.

The finalized guidelines will be distributed to partner agencies as production standards and used for training purposes.